Our new branding: inspired by nature
September 10, 2021
branding reflects that mission and values. This will ensure that what we stand for is reflected consistently in how we communicate,’ says Chief Strategy [...] with nature. ‘Nature is where we draw all of our inspiration from, where our solutions find their origin. Obviously, our new identity is rooted in nature,’ [...] ’ says Maes. The Koppert ‘K’ is designed to aim forward: always looking ahead for new sustainable solutions. In addition, the symmetry symbolises the equal